Archive for March 2007

Win Small Business Marketing Makeover

By Bill · Comments (0)
Friday, March 30th, 2007

Country Club Bank is sponsoring a ½ day seminar featuring John Jantsch, the author of Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. Come by and learn some real world marketing strategies that are simple, effective, and affordable – just like duct tape!

Each attendee will receive an autographed copy of Duct Tape Marketing. You will also be entered to win a $25,000 Marketing Make-Over.

Seminar Details:

  • When – April 11, 2007, 9 am – noon
  • Where – Intercontinental Hotel on the Plaza, 401 Ward Pkwy, KCMO – map
  • Cost – FREE

Call 816.751.4201 to RSVP

Comments (0)
Categories : Kansas City, Marketing

Henry Ford On Change

By Bill · Comments (0)
Tuesday, March 27th, 2007

"The man who is too set to change is dead already, the funeral is a mere detail."

- Henry Ford

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Categories : Quotes

Using ACT! 2007 with MS Word

By Bill · Comments (0)
Tuesday, March 27th, 2007

ACT! 2007 currently doesn’t support Microsoft Office 2007. ACT! will not recognize Word 2007. This means if you are using ACT! 2007 and want to upgrade to the latest version of Office and you want to use Word as your word processor in ACT!, you will need to leave an older version of Word installed on your machine. In my case, I have Office 2007 installed (including Word 2007) and Word 2003 on my machine. Of course, make sure you have the proper licensing for both versions of Word.

So far, this seems to be working fine for me. I will post back if I run into any further issues. Hopefully, ACT! will release a patch to make it compatible with Office 2007 soon. I have my doubts though; it’s not like there wasn’t some advance notice that Office 2007 was coming.

If you don’t want to use MS Word, you can always use the built in ACT! word processor.

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Categories : Software

Are Your Ads Keeping People Away?

By Bill · Comments (0)
Monday, March 26th, 2007

Via Jakob Nielsen’s Alert Box, here is a link to a study about the intrusiveness of on-line ads and how the effect on return visits to your site. It’s an academic type of paper, so a little dry to read, but still interesting and gives you some things to consider before loading up your site with ads.

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Categories : Marketing

Get Help Implementing Duct Tape Marketing Products

By Bill · Comments (0)
Monday, March 26th, 2007

If you don’t want to read a commercial, RUN out of the room RIGHT NOW.

Announcing the first product from Rebar – the Un-Stuck support plan for Duct Tape Marketing products. There are several products in the Duct Tape Marketing family that I describe as "seminars in a box". These products are designed for small business owners who feel they are not ready for a coaching relationship, but still want to work on their marketing. The seminar-in-a-box format has many advantages over the traditional seminar, but since every business is unique, questions still come up when you begin implementing the material to your unique situation. That’s where the Un-Stuck support plan comes in. The plan provides 45 days of unlimited e-mail and phone support, so you can get the help you need, when you need it, to successfully implement your Duct Tape Marketing product in your business.

Click here to learn more about the Duct Tape Marketing Products and the Un-Stuck support plan.

OK, it’s safe to come back into the room now.

Comments (0)
Categories : Marketing

Presenting In Paola, KS

By Bill · Comments (0)
Thursday, March 22nd, 2007

This evening in Paola, KS, I will be conducting a presentation for the Miami County Economic Development Department; the subject will be Creating Your Marketing Identity and Packaging Your Business. Hope to see you there.

Details
Thurday, March 22, 2007
6:00 p.m. – 7:30 p.m.
FSCC Campus, 501 S Hospital Drive, Paola, KS

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Categories : Marketing

On Changing Ones Mind

By Bill · Comments (0)
Thursday, March 22nd, 2007

"In the choice between changing one’s mind and proving there’s no need to do so, most people get busy on the proof."

John Kenneth Galbraith

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Categories : Quotes

Highrise Sees First Sunrise

By Bill · Comments (0)
Thursday, March 22nd, 2007

37 Signals announced the launch of their long awaited Highrise (formerly Sunrise) contact manager yesterday. Highrise sports a nice clean interface and has some cool features, like being able to send updates to it via e-mail. Highrise is not intended to be a CRM system, but that doesn’t stop people from making CRM type feature requests on their forum.

I don’t think I will be using Highrise, mostly because I want the ability to define and assign activity series to my contacts. Sign up for a free Highrise account and see if it will meet your needs.

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Categories : Software

Referrals as a Leading Indicator

By Bill · Comments (0)
Tuesday, March 20th, 2007

Usually when I post about referrals, it is in the context of marketing strategy. While having a referral system is a great marketing strategy, customer referrals are also a good leading indicator that you are delighting customers.

Leading indicators are important because they provide early warning signs that can be used to take corrective action. Compare these with lagging indicators, such as profit per employee – once you have the measurement, it is too late to do anything about it. Are the metrics that your company uses leading or lagging?

If you see that your customer referrals are tapering off, make sure you investigate the cause and take corrective action before you start losing customers as well as prospects. If referrals are increasing, investigate that as well and do more of what’s working.

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Categories : Marketing, Referral Marketing

Microsoft Response Point

By Bill · Comments (2)
Monday, March 19th, 2007

During today’s Microsoft Summit, a new product was announced. Microsoft Response Point is phone system that uses a voice recognition speech enabled user interface to connect the telephone with the computer. It seems like a cool product, I’m anxious to learn about the details.

Comments (2)
Categories : Misc.
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