This week’s featured business owner is Caylon Huckabay, Managing Partner of Huckabay Holdings. Located in Kansas City, MO, Huckabay Holdings is a national distributor Lumber Loc hidden deck fasteners, . You can learn more about Huckabay Holdings at http://huckabayholdings.com.
What do you do for a living?
I sell eco-friendly plastic products that help people build a maintenance free deck with a hidden-deck-fastening system.
What makes you different from others in your industry?
I make a green statement while providing the most cost effective hidden-deck-fastener in the nation that is the easiest to install, and is the only fastener that handles expansion and contraction movement on both the length and width of your deck board.
Who is your ideal customer?
My ideal customers are Lumberyards and deck contractors, though I also sell to homeowners where no distributor has been set up.
What has been your most effective marketing strategy to date?
My most effective marketing strategy to date has been my internet advertising. Since my target markets are national it is the most cost effective way to get information to people and create leads for sales that may not be worth traveling in order to secure. My web advertising varies from websites, to online shopping carts, to Amazon listings et al.
I have also recently started a blog where I discuss deck building materials, deck ideas, and pictures.
I would be more effective at marketing my business if…
I would be more effective at marketing my business if I were more passionate about it. I know I should be doing more marketing, but it always seems to get pushed to the back of the line of everything else that needs my attention.
Bill Brelsford Small Business Marketing Consultant
