Here is a quick update on the campaign mentioned in the previous post.
The contribution rate is 15% of the sales price of all programs and products (the previous post indicated different rates for programs and products).
This campaign coincides with the release of two new marketing plan programs – The Guided Marketing Plan and The Assisted DIY Plan.
The Guided Marketing Plan is a comprehensive marketing approach powered by Duct Tape Marketing. You will work one-on-one with an Authorized Duct Tape Marketing Coach over 16-weeks (8 session) to build, initiate, and document a powerful marketing plan of action. Rebar will donate $810 to the American Cancer Society for each Guided Marketing Plan sold in October.
The Assisted DIY Plan is designed for those who prefer a “do it yourself” approach but would like some professional assistance along the way. The plan includes 4 coaching sessions with your Authorized Duct Tape Marketing Coach to review your progress and answer any questions you have related to creating your Duct Tape Marketing plan. Rebar will donate $150 for each Assisted DIY Plan sold in October.
We still offer customized plans on a fixed retainer basis. We will donate 15% of the price of any custom engagements sold during October. The same 15% donation will be for sales of any of our other products.
This is the first time we’ve tried a campaign like this and we are hoping to be able to make a nice donation. I would appreciate it if you could help me get the word out by forwarding this other business owners who may be looking to improve their marketing.
If you have any questions or suggestions, don’t hesitate to contact me.
Bill Brelsford Small Business Marketing Consultant
