Yesterday, I had a lot of fun participating in Intuit’s Webinar Wednesday. The topic of our discussion was “Getting through the challenging economic downturn” – we talked about some marketing fundamentals along with some things you can do to make sure you are getting the most out of the marketing dollars you have already invested.

I believe there will soon be a recording available on the webinar and podcast archive page, but in the meantime, here is a copy of  my presentation slides with notes (pdf 3756.4K) from the webinar.

Thanks to everyone who participated in the webinar. If you have any questions about what we discussed, don’t hesitate to contact me.