This weeks blog interview features Great Plains Direct, a Lenexa based company specializing in direct marketing.
1. What do you (really) do for a living? – We’re Master TouchPlanners. Our customers lack the necessary expertise and/or struggle to make time to plan their direct marketing efforts and manage the time consuming tactical execution details. They come to us for help in crafting and executing direct marketing TouchPlans.
2. What makes you different from others in your industry? – We put special emphasis on the planning and segmentation phases of Direct Marketing. Unlike many of our competitors we are not tied to specific assets (i.e. printing presses or other capital intensive equipment) and therefore we are able to make unbiased recommendations about the most efficient and effective combinations of direct marketing touches.
3. Who is your ideal customer? – Best fit customers tend to be those that see great value in direct marketing and advance planning, but don’t have the time, expertise, or priority to design, calendar and manage the execution details of a specific direct marketing TouchPlan.
4. What has been your most effective marketing strategy to date? – A thoughtful referral strategy – we plan and act in specific extraordinary ways to help partners and customers. Later these same partners are delighted and proactive in introducing us to new prospects.
5. I would be more effective at marketing my business if… – We will be significantly more effective when we finish implementing the Duct Tape Marketing System in our own marketing efforts.
Bill Brelsford Small Business Marketing Consultant
