The Economist recently published a piece entitled Primates On Facebook that described some research done by the Facebook Data Team. The graph below depicts something active Facebook users probably already suspected – we passively engage 2 – 2.5 times the number of people we actively communicate with in our network.
So Facebook and other technologies are making it easier to "keep up with" a larger network of people, even if we don't actively communicate with them.
If you are interested in learning more about the data behind Facebook, make sure to become a fan of the Facebook Data Team
Bill Brelsford Small Business Marketing Consultant
