A recent survey conducted by the KC Small Business magazine shows that while half of the companies surveyed don't use social media, 34% do have a presence on Twitter, Facebook, and\or LinkedIn. It's difficult (if not impossible) to determine from the survey results what having a "presence" means. From personal experience, I would say that 70% or more of buisness owners that I meet have a LinkedIn account but readily admit they are not active on LinkedIn.
So, how active are you when it comes to social media? Do you have accounts set up? Do you keep up with conversations using these tools? Have you used social media to introduce people (or have been introduced)? Is social media is a useful tool in your business or is it still just interesting fad? Leave a comment and share your experience.
Social media is a important tool for business!!!!!
Social media can help you listen to, learn from, and engage with customers through the filter of your own business role.
Social media is this information, this content, in whatever format, created by and shared with others.
Its exciting we’re involved with the birth and development of social media, but it all comes down to the return on investment – of time being socially active!
It’s all about communication, information, and connection – as long as we continue to value those things I think social activity from businesses will stick around – especially for those who actually participate socially as opposed to participate purely as a self-serving, promotional entity.