Michelle Golden has a great post about creating effective FAQ pages for accountant and lawyer websites. Here is my favorite quote from her post:
"For complex issues, some accountants and many lawyers have GREAT FAQ pages, and they are usually called blogs. "
As Michelle points out, professional service firms need to stop telling people how much they know and start showing them WHAT they know.
Read the rest of Michelle's post here.
Bill Brelsford Small Business Marketing Consultant
