Professional Services Marketing Calendar Example

Earlier this week, John Jantsch had a nice post on his blog about using a marketing calendar to build good marketing habits. Recently, I put together a sample of what a marketing calendar might look like for one of my marketing presentations, so I thought I would share it here.

Here is a sample monthly theme list with room for you to fill in your own theme:

Sample Marketing Calendar – Monthly Themes

Month	Sample Theme	Your Theme
September	Survey Clients \ Core Message
October	Marketing Materials
November	Website
December	Strategic Referral Partners
January	Speaking Engagements
February	Public Relations Plan
March	Collect Testimonials

Next, translate your theme into weekly (or daily) activities.

Sample Marketing Calendar – Weekly Activities (Sept)

Week	Activity
Week 1	Identify clients to survey Send introductory e-mail or set appointments
Week 2	Conduct Surveys Send thank you notes
Week 3	Conduct Surveys Send thank you notes Begin Summarizing Results
Week 4	Finish Summarizing Results Evaluate Core Message Refine Core Message

Everyone likes to manage their time differently but I recommend that you map your activities at least down to the week level, if not down to a particular day.

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Bill Brelsford Small Business Marketing Consultant

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http://profile.typepad.com/juliancaroline Week End Lucca

That’s a very good post and it’s really very well written.These tips are really helpful. Again thanks for sharing your knowledge with us.Keep up the good work.
Week End Lucca
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