Here's something I've been thinking about the last few days – how different do (and should) you sound when being social in person vs. using the internet?
When you are in social settings this holiday weekend, will you try to sell something to everyone you meet? Will you automatically add your neighbors visiting family to your e-mail marketing list? If someone asks "What's new?" will you pull out your product catalog?
If you hear someone trying to solve a problem, will you make a recommendation? If you do meet someone who needs what you do professionally, what will that conversation sound like? Will you share the great resources you've recently discovered? Point people to a great deal you found?
I'll be taking some time to think about how I can leverage social media tools to provide more value to the folks I know. I'd appreciate any tips and suggestions you have to help me be a better social media citizen.
Bill Brelsford Small Business Marketing Consultant





