HubSpot’s recent chart of the day shows the importance of specific website elements according to buyers of B2B services.
I was happy to see that of the 10 elements shown in the chart, 7 are standard elements that we Duct Tape Marketing folks have been recommending folks include in their standard Marketing Kit (and websites) for a while now.
As the analysis in the HubSpot post points out, the top three elements (Service descriptions , Description of industries served, Success stories / case studies) are really expected elements these days, particularly for professional service firms.
The interesting thing about the chart is the level of importance to buyers of such things like a client list (people want to know you help people like them), whitepapers, presentations, etc. (people want you to demonstrate your expertise), and news items (people want to know that others recognize your expertise).
Although not in the analysis, I believe that professional service firms that include more of these additional items on their website tend to update their site more frequently vs. those who build it and forget it. I find these folks tend to have a more systematic approach to marketing because they are regularly creating content (presentations, news stories) and leveraging the effort spent creating them by including them on their web site.
Click here to view the chart and HubSpot’s analysis of the data.
How many of these items do you have on your website?
I like very much your way of presentation.Really this is a good post.I am so much interested in the subject matter of your blog.All the information of this post are very useful for all blogger.Thanks for sharing this post.keep blogging.
Contract Hire
I am interested very much in the subject matter of your blog.I like very much your way of presentation.. I got more useful information on this blog.Thanks a lot.Keep blogging.
imergent845
Great blog. All posts have something to learn. Your work is very good and i appreciate you and hopping for some more informative posts.
Cosmetic Surgery
I just bumped into your site. Very informative.Thanks for the enlightenment. I shall become a follower. Keep it up.
Skate Shoes
I just bumped into your site. Very informative.Thanks for the enlightenment. I shall become a follower. Keep it up.
Skate Shoes
Thanks a lot for sharing this useful article with us. It is really very nice article.I like very much your way of presentation.Thanks a lot.Keep bogging.
Vans Shoes
Very good post. It really helped me a lot, will be referring a lot of friends about this. I just stumbled upon your blog and wanted to say that I have really liked reading your blog posts.I hope you post again soon!Keep blogging.
Etnies
That’s very relevant information you have given in this post.I am really very impress with your article.Thanks a lot for sharing.Keep up the good works.
Debt Solution