Give It a Name

At the end of yesterday's post, I made spoke about setting yourself apart from the competition by demonstrating your special processes and procedures. In his latest newsletter, John Jantsch has an article titled Process as a Marketing Tool, where he provides more detail on how to go about doing this. One of the things John mentions, that I omitted, is the importance of naming your processes. Naming is a powerful tool not only for communicating with your customers but also for communcating within your own business.