Marketing with Video on the Internet

Jessica Kizorek's Show Me: Marketing with Video on the Internet provides a thoughtful discussion of the ever growing use of video on the Internet along with practical advice for addressing the many issues involved with incorporating Internet video into a marketing campaign.

Don't mistake this book for a technical "how to" manual for creating and publishing video. Rather, this book gives an overview of such subjects as:

• the role of Internet video in marketing 
• how Internet video needs to differ from t.v. and other video formats 
• how to gauge success 
• getting your videos watched 
• legal issues you need to be aware of

As stated on the back cover of this book,  "Don't pretend to know what you're doing. Nobody does." - marketing with Internet video is still a young subject. Rather than pretend to give us a step by step guide, Jessica has given us a list of tools and issues that need to be managed to successfully add Internet video marketing to our marketing mix.

In my opinion, this approach makes this is a good book for business owners and marketing managers. It will help them prepare to make intelligent purchasing decisions and successfully incorporate Internet based video into their marketing mix.