Earlier this week, John Jantsch had a nice post on his blog about using a marketing calendar to build good marketing habits. Recently, I put together a sample of what a marketing calendar might look like for one of my marketing presentations, so I thought I would share it here.
Here is a sample monthly theme list with room for you to fill in your own theme:
Sample Marketing Calendar – Monthly Themes
|
Month |
Sample Theme |
Your Theme |
|
September |
Survey Clients \ Core Message |
|
|
October |
Marketing Materials |
|
|
November |
Website |
|
|
December |
Strategic Referral Partners |
|
|
January |
Speaking Engagements |
|
|
February |
Public Relations Plan |
|
|
March |
Collect Testimonials |
Next, translate your theme into weekly (or daily) activities.
Sample Marketing Calendar – Weekly Activities (Sept)
|
Week |
Activity |
|
Week 1 |
Identify clients to survey Send introductory e-mail or set appointments |
|
Week 2 |
Conduct Surveys Send thank you notes |
|
Week 3 |
Conduct Surveys Send thank you notes Begin Summarizing Results |
|
Week 4 |
Finish Summarizing Results Evaluate Core Message Refine Core Message |
Everyone likes to manage their time differently but I recommend that you map your activities at least down to the week level, if not down to a particular day.
