Rebar Business Builders recently teamed up with the National Network of Estate Planning Attorneys to provide social media marketing training for the network's members.
Jan 23, 2010 – Rebar Business Builders has recently teamed up with the National Network of Estate Planning Attorneys (NNEPA) to provide social media marketing training to over 40 of the network’s members.
While the program is based on the Social Media Pro program from Duct Tape Marketing, it is being tailored to meet the specific needs of the NNEPA members.
“We wanted a program that did more than just teach best practices for social media marketing” said Rick Randall President and CEO of NNEPA, “We also wanted to create a forum to discuss the issues and nuances of social media marketing particular to the members of our network.”
During this is a five week program, NNEPA members will learn best practices for creating a social media marketing system. Each week of the program, participants receive an new set of lessons for that week. Each lesson includes:
- A video presentation
- a PDF presentation and video transcript
- Action steps
- Resources for each step
- Supplemental videos to guide you through the action steps
Lesson topics include creating a social media marketing strategy, optimizing online brand assets, blogging for business, and using social networking to grow their practice. The final lesson covers “managing the beast” - best practices for creating a system to manage social media activities without having it turn into a full time job.
To help their members get the most from this training, the network created a dedicated internal email list to allow members to discuss questions and bring up issues in real time. NNEPA also has several working groups that members use to collaborate, share their experiences, and provide accountability. These groups will also be used during the program.
Members of the network also meet once a week via conference call to discuss the lessons they have learned and to receive a preview of what they will learn in the coming weeks lesson.
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About NNEPA
The National Network of Estate Planning Attorneys is a cooperative alliance of nationally recognized estate planning attorneys from across the country. Together they provide one another with the support and tools needed to serve their clients better while building highly successful and rewarding practices. You can learn more about NNEPA at http://www.nnepa.org
About Rebar
As an Authorized Duct Tape Marketing coach, Rebar works with professional service firms to install marketing systems that allow them to spend less time chasing business and more time working with profitable clients. For more information, visit http://www.RebarBusinessBuilders.com
