Inbound Marketing - Book Review

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

The internet and other technology has made a profound change in the way that companies market their businesses.

The world is moving away from interruption based marketing towards a model of "getting found" by customers when they need our products and services.

Brian Halligan and Dharmesh Shah call this new model "Inbound Marketing". In their book by the same title, they give a thorough overview of how you can move from the world of expensive and increasingly ineffective interruption based marketing, to one where your ideal customers find you.

If you are new to inbound marketing, or if you have been wondering what all the hubbub about social media marketing is about, you definitely need to take a look at this book. Even if you have experience with inbound marketing, I think you will find some nice nuggets and reminders in this book.

Here is a quick list of the what you will learn in this book:

1. How to turn your website into a marketing hub
2. How to create remarkable content that people want to read and share
3. How to get found on Google, Facebook, LinkedIn, Twitter, YouTube, Digg, etc.
4. How to track your progress
5. How to convert visitors into leads and leads into customers
6. How to use the data you collect to make better marketing decisions

By now, you've probably figured out why I like this book - this is the same stuff we help business owners with in Duct Tape Marketing.

And when you are ready to dig deeper into inbound marketing, make sure you visit the web site of the co-authors company, Hubspot. It is chock-full of great information and a great example of inbound marketing in action.