Professional Service Firm Marketing Tips & Strategies

Kansas City Sales Training boot camp

Regular readers here know that I am a huge fan of the Sandler Sales System. “Sales & Marketing” are often bundled together, but they are two very distinct roles needing very distinct knowledge and skills. While I focus on marketing, I know that I can have a great marketing system, but if my sales process sucks, then I won’t get the results I’m looking for in my business.

My friend and sales coach Dan Stalp is getting ready to have his next Sandler Training Boot Camp. If you want to improve your sales, you don’t want to miss this one day event. Here are the particulars:

 

When and Where

Monday, February 15 from 8:00 AM to 4:30 PM
Sandler Training / Brooks Facility10955 Lowell, Suite 650 Overland Park, KS 66210

(913) 451-1760
Our Boot Camp will guide you through our entire Sandler Sales System (7 sessions) plus 3 sessions on the psychology behind the sale.

What's In It For You

 
As a Boot Camp Attendee, you'll discover: 

How to get your prospects/clients to make and keep commitments.
Why our 3-step, iron-clad qualifying techniques shorten your sales cycle and reduce "think it overs."
What "stealth selling" is and why saying the opposite of what your prospect expects can change your business.
Why not every prospect deserves your proposal. 

Investment

$495 with check/credit card by Wednesday, February 10
$595 after February 10 

Sorry - no refunds.  Credits will be issued.
Call for discounts for 3 or more attendees in a group.

RSVP to Dan Stalp today.dstalp@brooksassociates.us

Kansas City Marketing Coach and Estate Planning Attorney Network Provide Social Media Training

Rebar Business Builders recently teamed up with the National Network of Estate Planning Attorneys to provide social media marketing training for the network's members.

Jan 23, 2010 – Rebar Business Builders has recently teamed up with the National Network of Estate Planning Attorneys (NNEPA) to provide social media marketing training to over 40 of the network’s members.
While the program is based on the Social Media Pro program from Duct Tape Marketing, it is being tailored to meet the specific needs of the NNEPA members.

“We wanted a program that did more than just teach best practices for social media marketing” said Rick Randall President and CEO of NNEPA, “We also wanted to create a forum to discuss the issues and nuances of social media marketing particular to the members of our network.”

During this is a five week program, NNEPA members will learn best practices for creating a social media marketing system. Each week of the program, participants receive an new set of lessons for that week. Each lesson includes:  

• A video presentation
• a PDF presentation and video transcript
• Action steps
• Resources for each step
• Supplemental videos to guide you through the action steps

Lesson topics include creating a social media marketing strategy, optimizing online brand assets, blogging for business, and using social networking to grow their practice. The final lesson covers “managing the beast” - best practices for creating a system to manage social media activities without having it turn into a full time job.

To help their members get the most from this training, the network created a dedicated internal email list to allow members to discuss questions and bring up issues in real time. NNEPA also has several working groups that members use to collaborate, share their experiences, and provide accountability. These groups will also be used during the program.  

Members of the network also meet once a week via conference call to discuss the lessons they have learned and to receive a preview of what they will learn in the coming weeks lesson.

# # #

About NNEPA

The National Network of Estate Planning Attorneys is a cooperative alliance of nationally recognized estate planning attorneys from across the country. Together they provide one another with the support and tools needed to serve their clients better while building highly successful and rewarding practices. You can learn more about NNEPA at http://www.nnepa.org

About Rebar

As an Authorized Duct Tape Marketing coach, Rebar works with professional service firms to install marketing systems that allow them to spend less time chasing business and more time working with profitable clients. For more information, visit http://www.RebarBusinessBuilders.com

Social Media Article In Kansas City Thinking Bigger Guide

The folks at Thinking Bigger Business Media recently published their Thinking Bigger Guide for KC Entrepreneurs. They were kind enough to ask me to contribute an article about social media for small business. I can't find an online version to link to, but if you have a copy, it's on page 66 of the guide. I'm always looking for feedback to help me become a better writer, so let me know what you think - I can take it<g>.

Global Entrepreneurship Week 2009

This year's Globabl Entrepreneurship Week is almost here! From 16 - 22 November 2009, Global Entrepreneurship Week will connect young people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. Students, educators, entrepreneurs, business leaders, employees, non-profit leaders, government officials and many others will participate in a range of activities, from online to face-to-face, and from large-scale competitions and events to intimate networking gatherings.

Countries across six continents participate in Global Entrepreneurship Week. Here in the Kansas City area, the largest event related to Global Entrepreneurship week is the Small Business Expo sponsored by SHBC. My partner in social media crime, I mean marketing, Bethany Spilde is one of the event speakers. Also featured is Dan Stalp, who you have probably heard me mention once or twice as a great sales coach.

The expo will be held on November 19th and admission is free. Visit the expo web site to see who else is speaking and exhibiting.

Prospecting Bootcamp

Kansas City Sandler Sales Trainer Dan Stalp will be hosting a Prospecting Bootcamp on Thursday, October 29th.

If you struggle with prospecting or would just like to improve your skills and consistency, I recommend checking out this half day workshop.

For more information, you can download the invitation here.

Still Time To Sign Up For Social Media Series

[ This is a live event in the Kansas City area ]

There is still time to sign up for our hands on social media series which starts this coming Wednesday.

This four part series will cover blogging, LinkedIn, Facebook, Twitter, and other social media tools. We believe this series is unique for two reasons.  First, these are hands on workshops where you will actually get things done. No more going home after a lecture and then getting stuck when you try to follow your notes.

Second, throughout the series, we will focus on how to use these tools to grow your business. We will discuss how social media fits into your overall marketing strategy and which tools make the most sense for your particular business.

Here is a quick overview of the sessions in the series:

• September 30 Small Business Blogging
• October 7 LinkedIn – From Profile to Profit
• October 14 Demystifying Facebook for Business
• October 21 Twitter and Putting It All Together

Registration is being handled by the K-State office, but feel free to drop me a line if you have any questions. For more information and to sign up, visit the K-State Research and Extension Website

Social Media for Small Business - Our Four Part Series Is Back

Bethany Spilde and I will be joining with the K-State Research and Extension office to bring back our Growing Your Small Business - The Social Media Series to the Kansas City area. In this four session series, we will give you practical, hands on advice on how to use social media to grow your business.

This four part series will cover blogging, LinkedIn, Facebook, Twitter, and other social media tools. We believe this series is unique for two reasons.  First, these are hands on workshops where you will actually get things done. No more going home after a lecture and then getting stuck when you try to follow your notes.

Second, throughout the series, we will focus on how to use these tools to grow your business. We will discuss how social media fits into your overall marketing strategy and which tools make the most sense for your particular business.

Here is a quick overview of the sessions in the series:

• September 30 Small Business Blogging
• October 7 LinkedIn – From Profile to Profit
• October 14 Demystifying Facebook for Business
• October 21 Twitter and Putting It All Together

Registration is being handled by the K-State office, but feel free to drop me a line if you have any questions. For more information and to sign up, visit the K-State Research and Extension Website

Only 20 Booths Left for the Entrepreneurial Expo

Lou Ann just let me know that booths for the 2009 Expo are going fast and there are only 20 left. For more information about the Expo, see my previous post.

KC Area - Networking for Results

This Thursday, Aug 20th, the ACA Marketing & Sales Club workshop will be discussing the do's and don'ts of business networking.

You have a networking event coming up - don't know what to do, why you're there or how to get any value?  This is the place to learn.  Bring your best Networking Event Strategy, Technique or Tool and let's learn.
 
Here are the particulars

Facilitator / Subject Matter Expert: Bill Brelsford & Participants
Web-Site - www.rebarbusinessbuilders.com/ 
 
Thursday - 08-20-09, Bill faciliates this VALUABLE discussion.
 
Meeting format:
15-20 minute presentation
10 Q & A
45 Work period focusing on topic
15 Wrap-up
 
The meeting is from 11:30 AM to 1 PM at the Shawnee Library located on the southwest corner of Pflumm and Johnson Drive in Shawnee.

For mor info - http://www.acanetwork.org/clubportal/EventDetailPublic2.cfm?clubID=1259&EventID=100678

Exit Planning for the Family Business

Allied Business Group, Vold & Morris, and Ryan Poage & Co. are sponsoring a half-day educational workshop for business owners, attorneys, accountants and financial advisors on creating an exit plan for your family owned business.

Attendees will learn about: determining a company’s value, transferring ownership to the next generation, finding an outside buyer and deferring taxes on a sale.

The workshop will be held on the following dates:

• September 24, 2009
• September 30, 2009
• October 9, 2009
• October 13, 2009

For more information and to register Call: 913-897-3599 or Email: info@AlliedBizGroup.com