Professional Service Firm Marketing Tips & Strategies

Discovery - Quote

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought”

- Albert Szent-Gyorgyi

Marketing Is Not About Spending Money

“Marketing is not about spending money on such things as advertising, direct mail, and P.R. Those are just tools. Marketing is about growing your business—it’s revenues, profit, and valuation.”

-- Mark Stevens author of Your Marketing Sucks. .

On Continuous Learning

"Give yourself something to work toward - constantly."

- Mary Kay Ash

Quote - Formula For Success

"The formula for success is quite simple: double your rate of failure."

- Thomas J. Watson, Sr. (founder of IBM)

What have we learned in 2 millennia?

[Received this in an a-mail last week]

So what have we learned in 2 millennia?

"The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance."

- Cicero – 55 BC

Evidently nothing...

Dream With A Deadline

"A goal is a dream with a deadline"

- Napoleon Hill

The Art of Marketing

"The art of marketing is not finding more money to do more marketing. It's figuring out how to tell a story that spreads with the resources you've got."

Seth Godin - as posted on his blog

Quality

"Quality is not the absence of defects as defined by management, but the presence of value as defined by customers."

              - a sign in the Baldridge National Quality Award-winning Milliken & Company

Franklin On Knowledge

"An investment in knowledge pays the best interest."

- Benjamin Franklin, Poor Richard's Almanack

Henry Ford On Change

"The man who is too set to change is dead already, the funeral is a mere detail."

- Henry Ford